Overview
Site Checkups is a browser-based diagnostic service that reads a public homepage the way a first-time visitor would and explains, in plain language, why arrivals fail to turn into customers. It targets founders, small business owners, marketers and agencies who want an honest conversion read on a page without hiring a specialist.
Key Features
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Free conversion diagnosis: Submitting a homepage or landing page URL returns a report covering first impression, offer clarity, visitor hesitations, severity-rated conversion blockers, trust gaps and competing calls to action. Three reports are allowed per day, with no account, install or tracking code, and earlier reports stay viewable at no cost.
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One-time $19 Growth Plan: The paid tier supplies before-and-after fixes with exact copy to paste, three alternative hero headlines, replacement button text, five FAQ answers, step-by-step instructions for the relevant site builder, a checklist, a refined search snippet, notes on up to two competitors, and a free re-check within 30 days. Results are copyable as text, exportable as PDF and emailed.
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Personalised intake: Five short questions about goals, traffic, customers, audience and constraints precede the plan, so guidance is scoped to a small operation rather than enterprise benchmarks. Desktop and mobile renderings are examined.
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Free guides and checklist: A library covers headline writing, earning trust without a founder photo, and diagnosing low-traffic pages instead of running underpowered A/B tests, alongside a 24-point homepage checklist.
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Deliberate scope: The service frames itself explicitly as a conversion and comprehension review rather than an SEO, speed or broken-link audit, keeping output narrow and readable.
