Overview
Askray is a web-based audit service built around a single question: when a buyer asks an AI assistant for a recommendation, whose name comes back? The tool submits domain-adjacent prompts to ChatGPT, Gemini and Claude, then aggregates the companies those models mention alongside the searches and sources that shaped each answer. It sits at the intersection of technical SEO and brand monitoring, targeting the emerging discipline often called generative engine optimization.
Key Features
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Multi-model answer sampling. A single scan interrogates three assistants rather than one, which matters because ChatGPT, Gemini and Claude draw on different retrieval pipelines and frequently return different shortlists. The landing page positions this breadth as the core differentiator of the paid tier.
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Two-tier scan depth. The free preview runs roughly twenty searches, reads about 150 sources and queries ChatGPT alone. The full report, priced at €39 plus VAT, expands to 350+ searches, 2,000+ sources and all three models — a deliberate gap designed to demonstrate scale before purchase.
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Competitor and source attribution. Output includes every rival the models recommend, the stated reasons behind those picks, and the third-party sites the assistants trust before naming anyone. That last element converts an abstract visibility score into a concrete list of directories and publications worth pursuing.
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Question gap analysis. Askray surfaces the prompts real users are likely to type, then flags which of them the scanned site fails to answer. The result is an ordered to-do list, most impactful item first, rather than a raw dump of metrics.
Practical Considerations
The workflow is frictionless — a domain is entered, a scan runs, and the report arrives without installation or account setup. Payment is a one-off transaction with no subscription, which suits agencies running periodic diagnostics but offers no continuous tracking. Because model answers shift as retrieval indexes update, a single snapshot has a short shelf life; teams treating AI visibility as an ongoing metric will need to re-run scans regularly. The service is available in English, Finnish and Swedish, suggesting a Nordic base with broader ambitions.
