buffer

Buffer is one of those tools you use when you’re tired of juggling multiple social platforms and want one place to plan, schedule, and publish your posts. You link your social accounts (Instagram, Facebook, LinkedIn, X, etc.), you write or upload content, and Buffer handles sending it out when you tell it to. It gives you control over when things go live without having to hop between apps.

The interface aims to be clean, simple, and approachable. Rather than overwhelming you with dashboards and jargon, it tries to keep the experience straightforward: enter your caption, add media, pick which accounts, schedule or queue for later. For people who want less “tool friction” and more actual posting, that simplicity is appealing.

As you use it, Buffer keeps a record of upcoming posts, gives you a calendar view of what’s been scheduled, and lets you tweak or reschedule if you change your mind. It’s built for consistency — so you're more likely to keep your feeds active rather than letting them stagnate.

Over time, Buffer gives you basic analytics: which posts got more clicks or engagement, how various accounts are doing, and what types of content seem to work better. It’s not deep enterprise analytics, but it’s enough to give you direction on what’s working and what’s not.