goBOFU

goBOFU: BOFU Content for Bootstrapped B2B SaaS

goBOFU is a specialized content agency that helps bootstrapped B2B SaaS companies capture buyers who are already searching for solutions. Unlike traditional content agencies that focus on blog posts, goBOFU builds Bottom-of-Funnel (BOFU) content—pages that target high-intent keywords and convert searchers into customers.

Key Features

• Comparison & Alternative Pages: Side-by-side comparisons of your product vs. competitors (e.g., "Notion vs. Monday.com") to capture buyers evaluating options.
• Use Cases & Verticals: Pages tailored to specific industries or scenarios (e.g., "CRM for Marketing Agencies") to show how your product fits a buyer's world.
• Glossary Pages: Own the terms buyers search while researching (e.g., "NRR vs. GRR").
• Calculators: Interactive tools (e.g., cost calculators) that engage visitors and generate warm leads.
• Case Studies: Social proof pages available as a monthly add-on to build trust and close deals.

How It Works

1. Research: goBOFU analyzes the search landscape for your category to identify high-demand, low-competition keywords.
2. Build: They create the pages as a one-time project (typically 4–6 weeks), delivering them as ready-to-publish HTML or in your existing stack.
3. Ownership: You retain full ownership of all content and assets.

Target Audience

• Bootstrapped B2B SaaS companies
• Teams tired of blog posts that don't convert
• Businesses wanting to compete with established players' comparison pages

Pricing & Scope

Projects start from €5,000 and include:

• 5–8 comparison/alternative pages
• 3–5 use case/vertical pages
• Glossary and calculators included
• Case studies available as a monthly add-on

The exact scope and price depend on your category and are determined after a review of your competitive landscape.

Why Choose goBOFU?

• Focus on Conversion: Targets buyers who are ready to choose, not just researching.
• One-Time Project: No ongoing retainer; you get a complete set of conversion-focused pages.
• SEO-Driven: Pages are built to rank for specific, high-intent searches where new domains can compete.
• Transparent Pricing: Clear scope and price after category review, with no surprises.

goBOFU positions itself as the alternative to content agencies that produce low-converting blog posts, offering instead the essential pages that turn search traffic into pipeline.